Surfing Legends Coming to Santa Cruz

Primo Island Lager, Hawaii's original beer, dating back to 1897, will bring the aloha spirit and Hawaiian big "Bruddahs" to California for a 10-day tour of top coastal towns and surfing spots. Dubbed "The Primo Big Bruddah Tour," two specially outfitted Primo vehicles, a classic VW Double Cab and a custom woody bus, will hit Santa Cruz on April 25-26 to be part of the Big Stick Surfing LogJam! 2009. Some of Hawai'i's most notorious "Bruddahs" ("brother" or "pal" in Hawaiian pidgin) are coming direct from Hawai'i to help spread the word about Primo Island Lager and some "aloha spirit."

The LogJam!, held each April at Pleasure Point in Santa Cruz, California, is a little slice of surfing history. Since contest rules require contestants to ride boards made before 1970, and no leashes are allowed, it's an opportunity to see some elegant, old-school surfing, a skillful style born of the era's big, heavy boards and the annoyance of having to swim after them if you fell off. The event has become as much a chance for classic surfboard devotees to show their collections and talk about board design as it is a competition. 

Primo's big "Bruddahs" will also be on hand, including Micah Nickens, Hawaiian Big Wave Champion; Rusty Keaulana (Russ K), three-time Longboard World Champion and part of the first family of Hawai'i surfing; Spam, Primo's official "Bombucha"; and Lanai, a top DJ on 98.5 in Oahu. The Bruddahs will spread a taste of Hawai'i with California native Brad Gerlach, International Big Wave Champion.

WHEN:
Saturday, April 25, from 7 a.m. to 4 p.m., followed by a banquet dinner. 
Sunday, April 26, from 8 a.m. to 2 pm. 

WHERE: 
Pleasure Point, Santa Cruz, CA. Contest will be held at the corner of East Cliff Drive and 36th Avenue. 

Primo's "Bruddahs" and the two Primo vehicles will also be hosting "Primo Aloha Night" featuring comedy shows, tasting and music on April 25:
Rock of the Sea - 6 p.m. to 8 p.m. 
Corner Pocket - 8 p.m. to 9 p.m. 
The Crow's Nest - 9 p.m. to 10 p.m. 
The Hula Bar - 10 p.m. to 11 p.m.