Coca-Cola Announce Launch of Indonesian Surfing Championship Tour 2009 at Hard Rock Café Bali

On the 18th of April 2009 starting at 5:30 pm, Coca-Cola Bottling Indonesia (CCBI) will stage a beachside event at the Hard Rock Cafe in Bali to kick off the 2009 Coca-Cola Indonesian Surfing Championship Tour (ISC) season.

The event will start off in classic Balinese tradition with an opening ceremony complete with dancers and gamelan music. Welcoming speeches by Bruce Waterfield from Coca-Cola Bottling Indonesia and Tipi Jabrik from the ISC will follow, then a multimedia presentation and a live surfing demonstration by 2008 ISC Pro Surfing Champion Dede Suryana. The ribbon-cutting ceremony will be accompanied by a surfboard giveaway to a special guest, then a live music presentation by Kuta lifeguard and musician Marcello, followed by a door prize giveaway that will end the beachside portion of the event.

A group of select invitees will then cross the street for dinner at the Hard Rock Café, and will be treated to more live music and a look at the X-Dance Film Festival-nominated film Mengejar Ombak (Chasing Waves), a documentary featuring 2008 ISC Pro Champion Dede Suryana from West Java by Dave Arnold.

CCBI has taken its corporate socially responsibility program to a whole new level for 2009, with a huge commitment in Bali to ensure that both the local inhabitants and the visiting tourists have clean and safe beaches, clear blue water, and a generally safe environment in which to live and to holiday. In forming relationships with the Indonesian Surfing Championship Tour, Reef Check Indonesia, Gelombang Udara Segar (GUS), Quiksilver Indonesia, Baliwista (Lifeguard Department), Satgas Pantai Kuta, and others, their goal is to improve the environmental and economic condition of Bali through consistent and sustainable programs that will have a maximum effect both physically and mentally on the people of Bali.

Since Bali is the birthplace of surfing in Indonesia and arguably the most famous Asian destination for both tourist and professional surfers from all over the world, having clean water and great waves to surf is a very important part of Balis economy. Through Balis growth in popularity as a surfing destination, many of the Indonesian boys and girls, and men and women, from Bali and other wave rich islands in Indonesia, have been able to develop their surfing skills and to gain world-wide attention for their high level of performance, thanks in part to the efforts of the ISC over the last 5 years. 

CCBI is proud to provide their support and sponsorship to the ISC in order to help these athletes in their pursuit of their dream to become professional surfers. The first stop on the ISC Pro Tour will start in Bali at Sanur with the Rusty Rumble in Da Jungle from April 26 to May 16 (waiting period). 

The next stop will find the tour in the seaside town of Cimaja in West Java for the Billabong Pro West Java from May 20-23, before touching down in West Sumbawa for the Rip Curl West Sumbawa Pro from June 20-30 (waiting period). The 2009 season will wrap up with the Quiksilver Pro at Keramas in late October. There are many more events on the ISC tour this year, and you can keep on top of all the action via the ISC Tour website at www.isctour.com.